Commentary by Dr Agon Fly
A Brief History of the Almanack…
In 1732 I first published my Almanack under the name of Richard Saunders; it was continued by me about twenty-five years, and commonly called Poor Richard’s Almanack. I endeavored to make it both entertaining and useful, and it accordingly came to be in such demand, that I reaped considerable profit from it, vending annually near ten thousand. B. Franklin
Think about that!
That’s about ½ of 1% of the total population as subscribers and about 4% of the total population based on the size of the nuclear families of that time. In today’s terms, that would be over 12 million regular readers and millions more pass-along readers. Any publisher or writer would be pleased with that even today.
That’s about ½ of 1% of the total population as subscribers and about 4% of the total population based on the size of the nuclear families of that time. In today’s terms, that would be over 12 million regular readers and millions more pass-along readers. Any publisher or writer would be pleased with that even today.
Imagine the influence this simple publication had on the thinking and behavior of early America. Recognize that the ideas, which lay as the foundation of the greatest economy in the history of the world, reach out to us today as much as they did when Benjamin Franklin published them in the early to mid 1700’s. It takes only the willingness of the reader to capture these ideas and use them to build a solid financial foundation.
Are you willing?
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